So you’ve started a business, and now have a website to go with it and you’re looking for major web traffic. Maybe you went with one of these do-it-yourself site builders, or had it built for you by a developer/designer (like us). That’s it right? That’s all you need. Now folks will beat down your door, your phone will ring off the hook, and sales will go through the roof. Just sit back and wait, good times are around the corner.
Fast forward a few months, and you can see the cobwebs on your page. No traffic. Sales are stagnant, and you just can’t figure out why. We will explore 5 ways to increase your web traffic and help get you noticed.
In my post All About SEO I went over what SEO is. Now let’s see what we can do with it.
How Do I See My Web Traffic?
First of all, in order to improve your web traffic, you must first be able to see what it is now, and what needs improved. Google Analytics is your best bet for this. After all, Google is the largest search engine in the world, and they have the traffic data to show you where your site stands.
I’m not going to go into great detail how to set this up, there are plenty of tutorials available for this. We at South Metro Web Designs can manage this for our clients if they wish.
Analytics will not only show you how many people have visited your site, but how they got there as well. This enables you to focus on improving your least performing areas.
5 Ways To Improve Your Web Traffic
The most important web traffic metric is “organic” traffic. This is where people find you by searching for something you offer. For example, if you’re a plumbing company, people might find you by searching for “water heater replacement”. Those are keywords that need to be included in your site.
Think of how you want to be found. Include those search terms as keywords in your site. Sure you can include random buzzwords to get people to your site, but having 1,000 visitors a day means nothing if nobody buys anything.
Most areas have libraries and small businesses which allow other businesses to post business cards and/or flyers. Be sure your website is prominently displayed on yours. This is referred to as “direct” traffic. People get to your site by entering the URL into their browser.
Love it or hate it, social media is here to stay. Use it to your advantage to increase your web traffic. Create a Facebook page (an individual’s page is called a “profile”. Pages are for businesses and other organizations) create and post articles to that page including your website address. This is referred to as “direct social” traffic
Other social media sites include Instagram, Pinterest, TikToc, NextDoor, and Twitter. Cross post on all of them. You can do this for free.
If your website has a blog (read why it should). Post a link to each article to your social media sites.
Google Business Manager
Google Business Profile (formally Google My Business) Is how you get your business info into Google. Again, I’m not going to go into detail on how to use this, there are tutorials on YouTube to show you how. And like Google Analytics, South Metro Web Designs can manage this for our clients.
If you have a physical location, you can put your information in Google Maps This is a great way to improve your web traffic, as almost everyone uses Google Maps.
This one isn’t free, but it’s a cost that can be controlled by you. Spend as much or as little as you wish. You can set Google ads up through Google Business Profile, or if someone is managing this for you, they can manage your ads as well. Ads are also available on social media platforms.
You include the keywords that you want your ad to appear for.
Basically, with Google ads, it’s a pay per click system. You set the price you’ll pay for each time someone clicks on your ad, and how much per day you are willing to spend. Google prioritizes ads based on how much the client is paying, higher payees go first.
Increasing Web Traffic Is Work
However you get a website, that’s only the beginning, web traffic doesn’t come naturally, it’s something that has to be managed.
We at South Metro Web Designs include basic SEO with all of our websites, plus we offer advanced SEO and ads services as well.
See us at southmetroweb.com